Thursday, March 21, 2013

Friedman's Triple Convergence-Shared knowledge is king


Friedman’s explanation of Triple Convergence suggests citizens of our global community have directly or indirectly created a group dynamic allowing each industry’s technology to work more efficiently within convergent  systems. ‘ HP, Cisco and Nokia collaborated on the development of a camera/cell phone which beams its digitized pictures to an HP printer, which quickly prints them out. Each company has developed a very sophisticated  technological specialty, but it could only add value when its specialty was horizontally combined with the specialties of the other two companies/ (Friedman, 2005, p. 178).  Utilizing the vastness and abundance of the internet, knowledge leaders created platforms that enhance globalization by implementing the ten flatteners that have leveled the playing field by creating a horizontal fast moving, ever evolving realm where analysts, programmers, engineers and production designers worldwide are constantly introducing new methods of ensuring consumers are having their needs meet by implementing, newer, faster and smarter machines.

 Foreign countries were able to interconnect, share information, trade, meet, create, innovate, research and develop new technologies, systems, platforms, social media, medical and computer devices to aid life, weapons to destroy it and others were created simply to make our lives easier. In recent years cloud computing and storage has taken center stage allowing large and small companies to store and backup large amounts of data without spending a considerable amount of money for servers or hard drives. Websites like MySpace, Facebook and Twitter have revolutionized how people communicate with friends across town or across the globe. Saving consumers billions in phone charges and miscellaneous fees for making long distance phone calls. In a free market where capitalism drives the American entrepreneurial spirit, with every technological advancement comes the desire to earn money from it. Example, Wi-Fi. When Wi-Fi or wireless fidelity first became widely known at the turn of the century every major carrier (AT&T, Sprint, T Mobile and Verizon) were trying to develop methods to make as much money from the new communication tool as they could. However, their path to even more riches was short lived once it became clear that unlike bottled water selling something that should be free and available to anyone was going to be difficult to capitalize on. Initially, restaurants, coffee shops, laundry mats and train stations were charging for Wi-Fi. However, once cell phones and  home routers with WiFi capability became widely available with their own wireless frequency hotspots, it has made it nearly impossible to seek financial reward from the use of organizations Wi-Fi. There is however one exception. On a recent trip to New York, I learned (the hard way) that airlines charge for wireless internet signals while in flight. The fees were outrages, $10.00 per hour was the cost to log on to one Wi Fi company. I was fuming (much like Friedman when he received his B labeled ticket from Southwest Airlines) when I learned that since I was a captive audience on a flight across the country I could not use my own wireless hotspot from my cell phone, I had to purchase the airlines Wireless Internet or else not have access. Obviously, there was no way I was going to pay $80 dollars to fly from New York to California simply to check out the latest basketball scores on ESPN (even if it was to see how my Creighton Blue jays were doing). I sat quietly and tried my best to sleep for the rest of my flight.  Hopefully, airlines could learn a lesson from small coffee shops and use  free Wi-Fi as an amenity for paying for flights. Such web based tools could certainly be used to benefit companies and their bottom line not only in terms leadership but increasing their edge over the competition.

References

The World Is Flat (A Brief History of the Twenty-First Century); Thomas L. Friedman, Farrar, Straus, and Giroux, 2005

7 comments:

  1. For some reason it will not let me post using my WordPress so I just wanted to start this letting you know I am from the ILD 831 Class. Great analogy with the bottled water and WiFi. Wouldn't you think that the WiFi on flights is similar to bottled water? The primary sell on bottled water is that it is better because it is accessed somewhere that you cant get (supposedly), easier, and the cost is not prohibitive. WiFi on the airplane is the only one you can access (supposedly), it is simple, and we know the last one does not compute in regards to cost on the plane. Then again I saw a newscast discussing the initial cost to install the tools to create the WiFi on the plane. They have keep the plane on ground for a while, losing revenue, and installing and testing the equipment was quite expensive. So I guess I understand the initial cost given to the consumer. It is something that will eventually be sorted out by the flateners.

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    1. Arthur, I'm sorry you are having trouble posting to Wordpress. But thanks for taking the time to respond. Yes, I would consider WiFi to be very similar to bottled water. I find your input regarding costs the airline incurred initially to install and test Wifi equipment to be interesting because it raises another topic all together. Companies like airlines always find ways to past their costs on to customers. While I agree to some degree that limiting baggage on flights since the increased weight has a direct impact on fuel consumption I consider WiFi to be an amenity and simply to be a cost the airline eats to provide an additional service to customers. But I agree it will eventually be something that will be sorted out by the flateners.

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  2. Figuring out how to monetize services in this new digital age is tricky. I recall a 20's-something CEO of a dot.com that went bust giving some sage advice - buy your Porche with cash when you have it! Yet, it seems that access to broadband is becoming a "right" as opposed to a service. Case Western Reserve University has a project to provide broadband to every home in Cleveland...as that can potentially impact a future generation of college students. That is big picture thinking!

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    1. I agree Dr. Watwood, that is very big picture thinking that will be very interesting to see how other cities will try the same and if those changes actually has an impact on higher education.

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  3. Humble Bee, I love your personal examples. They all resonated with me and I could relate to each. As Dr. Watwood pointed out, it is tricky finding out how to capitalize on the new digital age but companies are trying a number of ways to take advantage of our dependency on staying connected. I think we do view this as more of a right than a privlege and get upset when we are charged for the convenience. However, the demand for this usage is inelastic for most consumers and even though we may not want to, we will pay it and they know it.

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    1. Jared, your absolutely right. Unfortunately once we have a dependence on any product or service they will charge an enormous amount for it (i.e. fuel).

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  4. Your bottled water/wi-fi comparison made me laugh! I can relate. Our school district recently passed a multi-million dollar bond with the majority of the money targeting much-needed technology upgrades. As we begin to compile our wish-lists (1 student: 1 tablet, completely renovated learning stations,etc.), we have been hit with a little fiscal reality. The necessary infrastructure upgrades our little, rural school district requires to operate most items on our wish-list will eat up a good chunk of bond dollars! Like water and wi-fi, shouldn't capacity to exist and operate in the global age be free? Wishful thinking, I know!

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